Food Lion customers can support Easter Seals with donations and purchases Feb. 13-March 12

Food Lion will launch its annual Easter Seals Shop & Care fundraising campaign on Wednesday, Feb. 13. The effort is aimed at raising millions of dollars in Food Lion’s more than 1,100 stores, to assist children and adults with disabilities. The campaign will run Feb. 13 through March 12, according to a news release.

Customers may participate by purchasing specially-marked products from 100+ manufacturers who support Easter Seals’ mission to help children, families and adults with disabilities address life’s challenges and achieve personal goals.

Customers who make a donation of $1 or more at checkout will receive a coupon booklet with more than $9.50 in coupons from Proctor & Gamble and Kraft Foods.

General Mills will make an additional donation to Easter Seals, up to $50,000 when shoppers purchase specially marked boxes of General Mills cereals. When cases of Food Lion’s store brand, My Essentials, water is purchased, the company will make an additional donation, up to $250,000.

Easter Seals ensures all funds raised remain within the local communities to benefit residents living with disabilities, the news release said.

Food Lion and its customers have helped raise more than $33 million for Easter Seals since 1991.  This support helps Easter Seals provide services for individuals living with autism, developmental, physical and mental disabilities and other special needs.  Services include medical rehabilitation, children development centers, camping, respite, job training and employment, adult and senior services and military and veterans services, according to the news release.

About Easter Seals
Easter Seals is the leading, national non-profit provider of services for individuals living with autism, developmental, physical and mental disabilities and other special needs. For 90 years Easter Seals has offered help and hope to children and adults living with disabilities and to the families who love them. For more information, go to http://www.shopandcare.com.

About Food Lion
Food Lion, based in Salisbury, N.C., is a subsidiary of Delhaize America, the U.S. division of Brussels-based Delhaize Group (NYSE: DEG) and operates more than 1,100 supermarkets. The company employs approximately 57,000 associates in 10 Southeastern and Mid-Atlantic states. For more information, go to http://www.foodlion.com.